Hey Peter. I get what you mean, and agree to an extent.
Unfortunately, life has taken some serious swings at me and mine and the roasting as a major business venture has to be set aside for now.
Where I live, the primary local purchasers of my coffee are those who like a good, robust coffee ( I'm very rural) . They don't care about bloom, brightness, or other nuances (I have a few who aren't and am developing a small base for that, but those in this area are roasting for themselves already), so they are happy with most anything that isn't off the WM shelf.
They are willing to pay more for fresher, better tasting coffee but they won't pay premium pricing for what they deem the "kitschy" or "hipster stuff".
Most want whole bean, but I have two who want k cups for work and they don't want to have to prep it at work, nor do they want to make pods at home, so they are willing to pay extra for me to provide small amounts weekly.