I'll be playing around with a a friend's Poppery next week, and I don't understand what function my variac plays that a simple pots can't handle? Of course the pots would have to be rated to handle the fan electrical capacity, but it shouldn't be difficult to locate one.
So why did I listen to CW and spend ~$200 on my variac?
A potentiometer certainly can't handle power; you'd need a rheostat for that. A big one, if you're controlling heat.
You could boost the fan speed with a transformer, then throttle back on it as necessary with a light dimmer.
The idea of a variac is to get one that'll boost to 140 VAC or so -- then you can throttle the blower up or down as needed.