So I heard back:
Sorry to hear you are having problems with your Gene Cafe. It sound like a heating element has failed. As of September 2013, for liability reasons, we are no longer allowed to resell internal roaster parts. All repairs on internal parts need to be performed by Batch Coffee technicians. Our flat charge to replace the heating element is $89.00 plus freight.
We would be happy to service your roaster if you ship it to the following address;
etc, etc.....
Grrrrrrrr.....decisions, decisions. I've had the GC for almost a year, and have put less than 200 roasts through it. Didn't expect to be putting another $100 into it this soon.