So Peter....Are you saying that BARATZA is the obvious choice or just perceived to be the obvious choice? Help me out brother!
In that price range there are a handful of grinders that appear to have very similar burr sets, motors, and chassiseses (what's the plural of chassis anyhow?) with the big difference being the case design. But even if everything on the inside was the same, Baratza is still the clear choice just because it's so much fun to say Baratza with a thick Italian accent. The fact that they have unsurpassed customer service doesn't hurt either.
I bought a 2 year-old Virtuoso off of craigslist. A couple days after getting it home it would jam on very light/hard beans. When I called them for advice, they diagnosed it over the phone based on what color capacitors were on the circuit board, and sent me new parts at no charge - not even for shipping - even though they knew I bought it second hand.
That is all you need to know... comparable performance to other like-priced grinders, unbeatable company standing behind their products.